People See Design, Computers See Optimization
Because of design and optimization, the majority of the websites on the internet
are virtually invisible to someone trying to find them.
They're known as Stealth Websites. On a well designed
site, search engine optimization is like the rocket booster
on the Space Shuttle, taking it into orbit. Striking
that balance between search engine algorithms and reader
useability, and being able to bring relevant traffic
is where the work is. If the searcher feels like they
targeted you, when in reality you targeted them, that's
the reward of search engine optimization.
The Two Sides of Optimization
On-Page (site) Optimization ( SEO )
On-page optimization, SEO, are the elements that are done
to the actual website to make it search engine friendly.
These include:
| • Individual Keyworded Page Meta Titles • Individual Keyworded Page Meta Descriptions • Individual Keyworded Page Meta Keywords • Website-Wide Keyword Enrichment of Text Data with Proper Density, Frequency, Proximity and Prominence of Keywords |
• Keyworded Anchor Text • Proper Image Labeling and Alt Tags • Keyworded URL Optimization • Detailed Sitemap for Search Engine Spiders • Proper Heading Tags for Keywords |
Off-Page (site)
Optimization (SEO)
Off-page optimization, SEO, are the elements that are
done to the outside of the actual website to make it
search
engine friendly. These include:
| • Directory and Search Engine Submissions • Article Creation and Submission • Blogging • Forum Participation |
• Press Release Submission • Business Directory Listings • Social Media Participation (YouTube, Twitter, MySpace, faceBook etc...) |
Off-site optimization, seo, breaks down into just one word; Backlinks. The primary purpose of all the above is simply backlinks.
A veteran of the search engine optimization industry once said "whoever dies with the most links, wins." That statement crystalizes the importance of backlinks.
Use the form on the right to contact us about the content of your site. We'll give you a Free analysis of your entire site so you'll know it's strength and weakness'.